curations
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Feature & Profile
Whether capturing the ambience of a company or nonprofit cocktail hour, composing a chef's aromatic recipe origin, or memorializing an intimate family milestone, my writing process embraces small details of the five senses to artfully solidify your events and moments.
Outcome = Your brand will have content with engaging writing, artful presentation, and effective marketing focused on a desired tone and aesthetic.
Think of your marketing copy resembling and reading like a lifestyle magazine.
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Campaign Strategist
The campaign directing process is all about arranging thoughtful, visually pleasing, and story-driven concepts. It is also a collaboration effort with designers, photographers, filmmakers, and other dedicated artists to take what already captivates in a brand, and completely enhance it.
Outcome = Your products, events, brand revamps, or advertisements will localize and artistically engage (in campaign) and follow a cohesive tone (in copywriting), resulting in a guaranteed increase in the project ROI.
Think of your next campaign consisting of a narrative short film, snail mail subscriptions, poetic newsletters, or editorial, Vogue-like ads.
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Blog & Website Copy
Approaching marketing materials as an intentional art, I firmly believe text and written products are meant to catch the eye in an authentic appreciation from clients, effectively delivering your message while building a community.
Outcome = Your website or email newsletter will release the desired amount of narrative-driven blogs written from dedicated research, poetic structure, and dazzling language.
Think of your marketing hidden in timely commentary or instructive “how-to” blogs.
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home profile
“A variety of small collectibles gives the Starkel home its comfort. A cedar wood rosary hangs in the corner – gifted to Kate from her aunt and unprecedently complementing a primitively Catholic and intentionally thrifted home.”
a home profile of the starkel family, our beloved friends. this story captures two artists multitasking their creative inspirations with the all-consuming nature of raising two daughters.
magazine & marketing
Advancing from my way from contributor to lead editor for Asbury University’s tri-annual publication, Ambassador Magazine. I have participated in multiple editorial boards and have overseen and engaged in the publication process from an initial idea to a fresh-off-the-press hardcopy.
brand campaign
My latest brand campaign focused on social media and print advertisements for La Trés Jolie, a flower farm offering seasonal bouquet subscriptions.